Hi, I’m Else!

As a mum of three little boys (baby Beau in my belly in the piccie), I know firsthand how frustrating it can be to shop for them. It felt like the only options were dinos, trucks, and plain basics, and I wanted more—more style, more personality, and more ways for my boys to express themselves. That’s why I started Jeune Label, a place where boys' fashion is fun, exciting, and full of possibilities.

Every piece is thoughtfully designed with mums like us in mind—versatile, high-quality, and stylish enough to make you smile. But Jeune Label is more than a brand; it’s a community of boy mums who celebrate our sons for who they are. I’m so glad you’re here to join us on this journey. 💙